The entertaiment industry is a vital economic sector with many well-known brands and individuals that provide a vast range of experiences. From theater and dance to music concerts, comedy shows and video games, entertainment provides a respite from everyday life in the form of euphoric moments that make us forget all our troubles for a brief period of time and wish that those moments could last forever. Interestingly, the word “entertainment” derives from the Latin intertenere, meaning to hold inside. The Indo-European root of ten, meaning to stretch, suggests that there is an element of intellectual growth in much entertainment.